I help DTC brands spending $30k+/mo on Meta find their next winning Ad by owning their creative strategy

I help DTC brands spending $30k+/mo on Meta find their next winning Ad by owning their creative strategy

Your Ads Say One Thing. Your Customers Say Another. I Find The Gap.
Your Ads Say One Thing. Your Customers Say Another. I Find The Gap.
Your Ads Say One Thing. Your Customers Say Another. I Find The Gap.

Tusted by companies like

Tusted by companies like

What I do

Creative strategy that
pays for itself

I handle the thinking behind your ads. The research, the angles, the concepts.
So your team can focus on producing and scaling.

Creative research

Competitive teardowns, audience insights, and trend analysis to surface the angles your market isn't using yet.


Concept development

Hooks, scripts, and visual directions for ads built to stop the scroll and drive cost-efficient results at scale.

Performance strategy

Weekly data reviews to double down on winners, cut losers fast, and keep your creative pipeline producing.

Hey, I’m Elias!

Hey, I’m Elias!

I've spent the last three years inside the direct-response world, learning exactly what makes someone stop mid-scroll and reach for their wallet. I think in hooks, angles, and cost-per-result targets and nothing fires me up like a fresh concept that outperforms on day one.

When I'm not building your next winning creative or swiping scroll-stopping ads like a lunatic you'll usually find me… just chillin', really.

I've spent the last three years inside the direct-response world, learning exactly what makes someone stop mid-scroll and reach for their wallet. I think in hooks, angles, and cost-per-result targets and nothing fires me up like a fresh concept that outperforms on day one.

When I'm not building your next winning creative or swiping scroll-stopping ads like a lunatic you'll usually find me… just chillin', really.

"Before his work, my conversion rates were at 0.4%. Looking at the stats this month and it was up to 3%. Definitely recommend working with Elias."

"Before his work, my conversion rates were at 0.4%. Looking at the stats this month and it was up to 3%. Definitely recommend working with Elias."

Stuart Brent

Founder SaasyDB

Watch video testimonial

WAYS TO WORK TOGETHER

Work with me

Work with me

Test me with the challenge, go ongoing with the retainer, or hand me the full funnel and watch every touchpoint convert.

Test me with the challenge, go ongoing with the retainer, or hand me the full funnel and watch every touchpoint convert.

Start here

Beat Your Best Ad 7-Day Challenge

3 new hooks go head-to-head against your current top Meta ad for 7 days. Winner decided on cost per result. You cover the ad spend.

If I don’t beat your control, you don’t pay.

Take the challenge

Go ongoing

Monthly Creative Strategy Retainer

Full-service creative strategy for your brand. Includes research, angle mapping, new ad concepts and scripts, weekly performance review, and a monthly strategy call.

You bring the ad spend, I bring the ideas that make it work.

Learn more

Go all in

The Full Funnel Takeover

Everything in the retainer, plus I own your entire conversion path from first click to checkout. Ads are only half the equation; this is the other half.

✓ All retainer deliverables
✓ Landing page strategy
✓ PDP optimization
✓ Advertorial creation
✓ Full-funnel conversion review

One strategist. Every touchpoint. No gaps between the ad and the sale.

Book a call

HOW IT WORKS

From call to creative in three steps

From call to creative in three steps

No drawn-out onboarding. We move fast because your ad spend doesn’t pause for strategy decks.

No drawn-out onboarding. We move fast because your ad spend doesn’t pause for strategy decks.

01

Discovery call

We dig into your brand, your current ads, and where the gaps are. Fifteen minutes is all I need to know if I can help.

02

Strategy build

I audit your account, research your market, and map the angles. You get a creative roadmap built on your data, not templates.

03

Launch and iterate

New concepts go live. We review performance weekly, scale what works, and keep the pipeline stocked with fresh ideas.

Alex Best

Creative Strategy · Meta Ads

I hired Elias to build Meta ads for my physical product, and he delivered far more than I expected. Along with the finished creatives, he sent over his research, a full set of creative briefs, and a clear explanation of why each ad should work: who it speaks to, which angle it takes, and what we’d learn from testing it. That level of strategic detail is rare on Upwork. Most freelancers hand over files. Elias handed over a thought process I could actually use. The ads themselves were excellent. Each concept had its own hook and its own personality, so my testing batch covers a real range of angles instead of five versions of the same idea. They looked polished and scroll-stopping, and they felt made for Facebook and Instagram. That kind of variety is what makes a test worth running, since I can see which message resonates with buyers instead of guessing. I’d have spent weeks getting to this point on my own, and Elias had everything in my hands in under 4 days. The speed never cost him quality. If you sell a physical product and want Meta ads built on real strategy, hire Elias. I’m excited to see what the test data shows, and he’s the first person I’ll call when it’s time to scale the winners.

Brad Monaghan

Landing Page Copywriting

“Elias was fantastic, and did a superb job of writing the conversion copy and full page copy for my landing page. He’s a great guy to work with, highly skilled, very smart, and he delivered on time and with great advice and amendments.”

Sam Van Wely

D2C Sales Funnel Copywriting

“Elias has extreme eye for detail, and even helped us optimise our entire workflow without even asking! Amazing to work with, good communication and a really good copywriter.”

Bill Franklin

Founder RateHighly

The deliverables Elias provided were clear and included explanations for each design decision. This was especially valuable to me as a non-designer, showcasing his professionalism and giving us trust and confidence that the right decisions had been made.

Marc-Etienne Dartus

Co-Founder BuyMicroStartups

Working with Elias was a fantastic experience. He was highly professional, setting up a meeting to thoroughly understand our customer needs and positioning before creating a stunning design. He also took the time to study our competition, offering valuable advice to refine our positioning and improve moving forward.

Saad Bencherif

Co-Founder PRESTI

Elias is a true professional and really committed to the timeline, which is quite rare nowadays. What I also liked from him is the his clear and thoughtful explanations of design decisions which made the implementation process seamless and with the right level of back and forth.

Alex Best

Creative Strategy · Meta Ads

I hired Elias to build Meta ads for my physical product, and he delivered far more than I expected. Along with the finished creatives, he sent over his research, a full set of creative briefs, and a clear explanation of why each ad should work: who it speaks to, which angle it takes, and what we’d learn from testing it. That level of strategic detail is rare on Upwork. Most freelancers hand over files. Elias handed over a thought process I could actually use. The ads themselves were excellent. Each concept had its own hook and its own personality, so my testing batch covers a real range of angles instead of five versions of the same idea. They looked polished and scroll-stopping, and they felt made for Facebook and Instagram. That kind of variety is what makes a test worth running, since I can see which message resonates with buyers instead of guessing. I’d have spent weeks getting to this point on my own, and Elias had everything in my hands in under 4 days. The speed never cost him quality. If you sell a physical product and want Meta ads built on real strategy, hire Elias. I’m excited to see what the test data shows, and he’s the first person I’ll call when it’s time to scale the winners.

Bill Franklin

Founder RateHighly

The deliverables Elias provided were clear and included explanations for each design decision. This was especially valuable to me as a non-designer, showcasing his professionalism and giving us trust and confidence that the right decisions had been made.

Brad Monaghan

Landing Page Copywriting

“Elias was fantastic, and did a superb job of writing the conversion copy and full page copy for my landing page. He’s a great guy to work with, highly skilled, very smart, and he delivered on time and with great advice and amendments.”

Marc-Etienne Dartus

Co-Founder BuyMicroStartups

Working with Elias was a fantastic experience. He was highly professional, setting up a meeting to thoroughly understand our customer needs and positioning before creating a stunning design. He also took the time to study our competition, offering valuable advice to refine our positioning and improve moving forward.

Sam Van Wely

D2C Sales Funnel Copywriting

“Elias has extreme eye for detail, and even helped us optimise our entire workflow without even asking! Amazing to work with, good communication and a really good copywriter.”

Saad Bencherif

Co-Founder PRESTI

Elias is a true professional and really committed to the timeline, which is quite rare nowadays. What I also liked from him is the his clear and thoughtful explanations of design decisions which made the implementation process seamless and with the right level of back and forth.

Ready to find your
next winning ad?

Ready to find your
next winning ad?

Book a 15-minute discovery call. No pitch deck, no pressure. Just an honest look at whether I can help.

Book a 15-minute discovery call. No pitch deck, no pressure. Just an honest look at whether I can help.